Nicolas Chanavat

Maître de Conférences - HDR

Nicolas.chanavat@u-psud.fr

Tel : + 33 1.69.15.43.10

Université Paris-Saclay

Bâtiment 335

91405 Orsay

Biography

Dr. Nicolas Chanavat is Senior Lecturer in Sport Marketing at Université Paris-Saclay (France), where he has been Director of the first year of the Sport Management Master’s degree programme since 2010. He is also vice-president in charge of Research of the French National Olympic Academy and Director of the French Centre for Olympic Studies.

http://cnosf.franceolympique.com/cnosf/actus/6133-centres-dtudes-olympiques.html

Nicolas is a specialist in soccer marketing and mega sporting events. He has worked for professional sport clubs and participated in mega sporting events (UEFA, FIFA, IOC). For example, he was member of the organizing committee of UEFA EURO 2016 (Saint-Denis Venue).

https://www.universite-paris-saclay.fr/en/news/euro-2016-volunteers-managed-by-a-upsud-researcher

Nicolas has two post-graduate degrees, one professional Master and one research Master in Sport Marketing both from the University of Lyon I. His PhD obtained in December 2009 (Loughborough University / University of Lyon I) deals with multiple sponsorship effects in a mega sporting event context. Brand image, brand attachment and purchase intention of French National Soccer Team, Zinédine Zidane, Adidas and FIFA World Cup 2006 were measured simultaneously.

His ‘Habilitation’ in Sport Marketing [French qualification to supervise Ph.D. students] was obtained in December 2016 (Université Paris-Saclay).

Nicolas also works as marketing and strategic consultant for sporting federations, professional clubs or sporting events.

In 2016 and 2017 Nicolas publishes two new books

The first book is entitled ‘Handbook of Football Marketing’ (448 pages, publishing house Routledge, with Michel Desbordes and Nicolas Lorgnier). Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world.

https://www.routledge.com/Routledge-Handbook-of-Football-Marketing/Chanavat-Desbordes-Lorgnier/p/book/9781138289321

Second book is entitled ‘Handbook of Sports Marketing’ (408 pages, publishing house Routledge, with Simon Chadwick and Michel Desbordes). The main purpose of the book is to present the latest research and thinking in the full range of areas that are normally associated with sport marketing. As such, it is intended to be at the cutting-edge of research in sport marketing, with contributions from across the globe.

https://www.routledge.com/products/9781138823518

Research interests

Nicolas’s main research interests are focused on soccer marketing and topics related to sport marketing and consumer behaviour. Current research projects are organized around three main matters:

Sponsorship and ambush marketing: Fan/Consumer impacts and Brand activations, Multiple sponsorship activities or Naming rights

Branding strategies and sport organisations’ marketing: Globalisation and professional football clubs’ branding, Olympic values and place branding Olympic Games or Stadium and Arenas

Mega Sporting events’ strategies and consumption: Experiential marketing in sporting events, Volunteer program management or Bidding for sports events

Refereed Journal Articles (ISI, SJR scimago-scopus, impact factors, HCERES or AERES)

[ACL19] Le Clinche S., Martinent G. et Chanavat N. (2018), Consumers’ Attachment in Sporting Equestrian Context: A Cluster Analytic Approach, Managing Sport and Leisure

http://www.tandfonline.com/eprint/SsZxnPzqEN8v7fWWUtyF/full

https://doi.org/10.1080/23750472.2018.1424025

[ACL18] Chanavat N. (2017), French football, foreign investors: global sports as country branding, Journal of Business Strategy, 38, 6, 3-10.

[ACL17] Chanavat N., Desbordes M. et Dickson G. (2016), Sponsorship networks: Toward an innovative model, Sport, Business and Management: An International Journal, 6, 4, 424-439.

[ACL15] Bouzdine-Chameeva T., Ferrand A., Valette-Florence P. et Chanavat N. (2015), Segmentation of sport fans using brand association networks: Application of the method to the UEFA Champions League, Sport Management Review, 18, 407-420.

[ACL14] Chanavat N. et Bodet G. (2014), Experiential marketing in sport spectatorship services: A customer perspective, European Sport Management Quarterly, 14, 4, 323-344.

[ACL13] Chanavat N. et Desbordes M. (2014), Le parrainage sportif multiple événementiel : atouts, défis et conditions de succès, Revue Gestion (HEC Montréal), 38, 4, 27-36.

[ACL12] Chanavat N. et Desbordes M. (2014), Towards the regulation and restriction of ambush marketing? The case of the first truly social and digital mega sport event: Olympic Games London 2012, International Journal of Sport Marketing and Sponsorship, 15, 3, 79-88.

[ACL11] Chanavat N., Renaud M. et Desbordes M. (2014), Naming et modularité : les clés de la réussite ?, Jurisport, 142, 37-41.

[ACL10] Gerke A., Chanavat N. et Benson‐Rea M. (2014), How can Country‐of‐Origin image be leveraged to create global sporting goods brands, Sport Management Review, 17, 174-189.

[ACL9] Desbordes M. et Chanavat N. (2014), Interview with Frederic Longuépée Paris-Saint-Germain, International Journal of Sport Marketing and Sponsorship,15, 2, 79-88.

[ACL8] Chanavat N., Desbordes M. et Ferrand A. (2013), Faut-il avoir peur de l’ambush marketing ?, Jurisport, 128, 41-45.

[ACL7] Chanavat N. et Ferrand A. (2010), Volunteer Programme in Mega Sport Events: The case of Olympic Winter Games of Torino 2006, International Journal of Sport Management and Marketing, 7, 3/4, 241-266.

[ACL5] Chanavat N., Martinent G. et Ferrand A. (2010), Brand Images Causal Relationships in a Multiple Sport Event Sponsorship Context: Developing Brand Value through association with Sport Sponsees, European Sport Management Quarterly, 10, 1, 49-74.

[ACL4] Bodet G. et Chanavat N. (2010), Building global football brand equity: Lessons from the Chinese market, Asia Pacific Journal of Marketing and Logistic, 22, 1, 55-66.

[ACL3] Chanavat N., Martinent G. et Ferrand A. (2009), Sponsor And Sponsees Interactions: Effects On Consumer’s Perceptions Of Brand Image, Brand Attachment And Purchasing Intention, Journal of Sport Management, 23, 5, 644-670.

[ACL2] Chanavat N. et Bodet G. (2009), Sport Branding Strategy and Internationalisation: a French perception of the "Big Four" brands, Qualitative Market Research - An International Journal, 12, 4, 460-481.

Other International Refereed Journal Articles

[ACL16] Chanavat N. et Badier M. (2016), Le digital au service de l’ambush marketing : quelle(s) réalité(s) pour les très grands événements sportifs ? Le cas du football, Revue Européenne de Management du Sport, 48, 51-70.

[ACL6] Desbordes M. et Chanavat N. (2014), El patocinio multiples de eventos en el ambito deportivo : ventajas, desafios y condiciones de exito, Harvard Deusto Business Review, 235, 72-82.

[ACL1] Chanavat N. et Ferrand A. (2006), Il management dei volontari per l’organizzazione di un evento sportivo, Scuola Dello Sport, Comitato Olimpico Nazionale Italiano, Octobre/Décembre, 71, 17-28.

Books

[B7] Chanavat N, Desbordes, M. & Lorgnier, N. (2017) Handbook of Football Marketing, Abingdon, Oxon, Routledge (448 pages).

[B6] Chadwick S., Chanavat N. et Desbordes M. (2016), Handbook of Sports Marketing, Abingdon, Oxon, Routledge (407 pages).

[B5] Chanavat N. et Desbordes M. (2015), Marketing du Football, Paris, Economica (624 pages).

[B4] Ferrand A. et Chanavat N. (2006), Handbuch zum freiwilligenmanagement bei sportveranstaltungen wie sollen die personalressourcen verwaltet werden?” Lausanne : Sentedalps, IDHEAP (German edition).

[B3] Ferrand A. et Chanavat N. (2006), Guida al management dei volontari degli eventi sportivi « come gestire le resorce humane ? », Lausanne : Sentedalps, IDHEAP (Italian edition).

[B2] Ferrand A. et Chanavat N. (2006), Guide de management des volontaires des événements sportifs « Comment manager des hommes ? », Lausanne : Sentedalps, IDHEAP (French edition).

[B1] Ferrand A. et Chanavat N. (2006), Guidebook for the management of Sport Event Volunteers “How to manage Human Resources?”,Lausanne : Sentedalps, IDHEAP (181 pages).

Book Chapters/ Case Studies

[CH32] Lefebvre, F. et Chanavat N. (In press), L’émergence des cellules e-sport des clubs de football : genèse et performances digitales et managériales, In N. Besombes & Lech A. (Ed). Sport et Jeux Vidéo, L’Harmattan, collection Mouvement des Savoirs.

[CH31] Le Clinche S., Chanavat N. et Desbordes M. (2017), Olympic Brand Image and Values: A Mix of Marketing and Philosophy, In B.G Pitts & Zhang, J. J. (Ed). Global Sport Management Studies: Contemporary Issues and Inquiries. Oxfordshire, UK: Routledge Publishers. Date TBA, 23-41.

[CH30] Chanavat N., Le Clinche S. et Desbordes M. (2017), Image(s) et valeur(s) de l’Olympisme : quelle(s) réalité(s)?, In O. Chovaux, Munoz L, Waquet A & Wille F. (Ed), L'idée sportive, l'idée olympique : quelles réalités au XXIe siècle?, Artois Presses Université, Collection Cultures sportives, 77-104.

[CH29] Chanavat N. et Desbordes M. (2017), The “green fandom”: at the heart of the marketing plan of the Association Sportive de Saint-Étienne, In N. Chanavat, Desbordes M & Lorgnier, N. (Ed), Handbook of Football Marketing, Abingdon, Oxon, Routledge, 273-296.

[CH28] Chanavat N. et Desbordes M. (2017), The Parc Multifonctionnel Olympique Lyonnais and the “Grand Stade”: at the heart of the OL Groupe’s marketing strategy, In N. Chanavat, Desbordes M & Lorgnier, N. (Ed), Handbook of Football Marketing, Abingdon, Oxon, Routledge, 251-272.

[CH27] Chanavat N. et Desbordes M. (2017), Towards a globalization of the brand Paris Saint-Germain, In N. Chanavat, Desbordes M & Lorgnier, N. (Ed), Handbook of Football Marketing, Abingdon, Oxon, Routledge, 217-250.

[CH26] Chanavat N., Desbordes M. et Lorgnier N. (2017), Sports sponsorship and professional football, In N. Chanavat, Desbordes M & Lorgnier, N. (Ed), Handbook of Football Marketing, Abingdon, Oxon, Routledge, 109-162.

[CH25] Desbordes M. et Chanavat N. (2017), Fifteen years of sport marketing revisited: An interview with the “great witness” Christophe Bouchet, former president of Olympic Marseille, former CEO of Sportfive and director of Infront in France, In N. Chanavat, Desbordes M & Lorgnier, N. (Ed), Handbook of Football Marketing, Abingdon, Oxon, Routledge, 88-98.

[CH24] Chanavat N. et Desbordes M. (2017), Marketing of football: history, definitions, singularities, strategies and forms of operationalization, In N. Chanavat, Desbordes M & Lorgnier, N. (Ed), Handbook of Football Marketing, Abingdon, Oxon, Routledge, 9-59.

[CH23] Chanavat N. et Bodet G. (2016), Sponsorship in Sport, In T. Byers (Ed), Contemporary Issues in Sport Management: A Critical Introduction. London, Sage Publications, 213-233.

[CH22] Chanavat N. et Desbordes M. (2016), Towards the regulation and restriction of ambush marketing? The case of the first truly social and digital mega sport event: Olympic Games London 2012, In S. Chadwick, Chanavat N & Desbordes, M. (Ed), Handbook of Sports Marketing, Abingdon, Oxon, Routledge, 195-204.

[CH21] Chanavat N., Desbordes M. et Dickson G. (2016), Effects of multiple sponsorship activities: Propositions and framework, In S. Chadwick, Chanavat N & Desbordes, M. (Ed), Handbook of Sports Marketing, Abingdon, Oxon, Routledge, 110-124.

[CH20] Chanavat N. et Desbordes M. (2015), Le « supportérisme vert », au cœur du dispositif marketing de l’Association Sportive de Saint-Etienne, In Chanavat N. & Desbordes, M. (Ed), Marketing du football, Paris, Economica, 427-457.

[CH19] Chanavat N. et Desbordes M. (2015), Le Parc multifonctionnel Olympique Lyonnais et le Grand Stade, au cœur de la stratégie marketing du Groupe OL, In Chanavat N. & Desbordes, M. (Ed), Marketing du football, Paris, Economica, 396-426.

[CH18] Chanavat N. et Desbordes M. (2015), Vers une globalisation de la marque Paris Saint-Germain, In Chanavat N. & Desbordes, M. (Ed), Marketing du football, Paris, Economica, 347-395.

[CH17] Desbordes M. et Chanavat N. (2015), Quinze ans de marketing sportif revisité, In N. Chanavat & Desbordes, M (Ed), Handbook of Football Marketing, Paris, Economica, 116-131.

[CH16] Chanavat N. et Desbordes M. (2015), Sponsoring sportif et football professionnel, In Chanavat N. & Desbordes, M. (Ed), Marketing du football, Paris, Economica, 143-216.

[CH15] Chanavat N. et Desbordes M. (2015), Le marketing des clubs professionnels français : histoire, définitions, singularités, stratégies et opérationnalisations, In Chanavat N. & Desbordes, M. (Ed), Marketing du football, Paris, Economica, 15-83.

[CH14] Charroin, P. & Chanavat, N. (2014) Roger Rocher, Président de l’Association Sportive de Saint-Etienne (ASSE) des années 60-70: un visionnaire bâtisseur, In E. Bayle (Ed), Les grands dirigeants du sport, De Boeck, 113-134.

[CH13] Desbordes, M. & Chanavat, N. (2014) La démarche d’une étude marketing dans une fédération : application à l’optimisation des stratégies sponsoring des partenaires de la Fédération Française de Football, In C. Hautbois (Ed), Le marketing des fédérations sportives, Paris, Economica, 155-168.

[CH12] Desbordes, M. & Chanavat, N. (2014) La politique de formation d’une fédération internationale comme élément de formatage des stratégies événementielles des fédérations nationales : l’exemple de l’UEFA, In C. Hautbois (Ed), Le marketing des fédérations sportives, Paris, Economica, 235-254.

[CH11] Chanavat, N., & Desbordes, M. (2014). La stratégie marketing de la Fédération Française de Karaté et des disciplines associées : maintien d’excellence sportive et développement de pratiques pour tous, In C. Hautbois (Ed), Le marketing des fédérations sportives, Paris, Economica, 186-206.

[CH10] Ferrand, A., & Chanavat, N. (2007). Influence des sponsors et des télévisions dans la gouvernance systémique et organisationnelle des grands événements sportifs. In E. Bayle, P. Chantelat (Ed.), La gouvernance des organisations sportives, Paris, L’Harmattan, 281-299.

[CH9] Ferrand, A., & Chanavat, N. (2006). Le marketing territorial événementiel. In J.L. Chappelet (Ed.). Les politiques publiques d’accueil et d’organisation d’événements sportifs, Paris, L’Harmattan, 72-85.

[CH8] Chanavat, N. (2006). Winter Universiades 2005 - Innsbruck/Seefeld –Austria. In A. Ferrand, N. Chanavat (Ed),Guidebook for the management of Sport Event Volunteers « How to manage human Resources ? », Lausanne : Sentedalps, IDHEAP, 105-114

[CH7] Chanavat, N. (2006). 32^ndAmerica’s Cup 2007 – Valencia - Spain . In A. Ferrand, N. Chanavat (Ed), Guidebook for the management of Sport Event Volunteers « How to manage human Resources ? », Lausanne : Sentedalps, IDHEAP, 115-124

[CH6] Chanavat, N. (2006). IAAF Cross Country World Championships 2005 – Saint-Etienne/ Saint-Galmier-France. In A. Ferrand, N. Chanavat (Ed), Guidebook for the management of Sport Event Volunteers « How to manage human Resources ? », Lausanne : Sentedalps, IDHEAP, 125-130

[CH5] Chanavat, N., & Ferrand, A. (2006). 20th Winter Olympic Games – Turin-Italy. In A. Ferrand, N. Chanavat (Ed), Guidebook for the management of Sport Event Volunteers « How to manage human Resources ? », Lausanne : Sentedalps, IDHEAP, 131-142

[CH4] Delage, J.P., & Chanavat, N. (2006). 49er Olympic Class Sailing World Championships 2006 – Aix Les Bains-France. In A. Ferrand, N. Chanavat (Ed),Guidebook for the management of Sport Event Volunteers « How to manage human Resources ? », Lausanne : Sentedalps, IDHEAP, 155-160

[CH3] Sordet, P., & Chanavat, N. (2005). Canoe/kayak Wildwater World Championships Valsesia-Italy. In Charmetant et al. (Ed),Guide to the organisation of sports events for sports officials, politicians and administrators, Lausanne : Sentedalps, IDHEAP, 49-50

[CH2] Chanavat, N. (2005). IAAF Cross Country World Championships 2005 – Saint-Etienne/ Saint-Galmier-France. In Charmetant et al. (Ed),Guide to the organisation of sports events for sports officials, politicians and administrators, Lausanne : Sentedalps, IDHEAP, 61-62

[CH1] Chanavat, N. (2005). IAAF Cross Country World Championships 2005 – Saint-Etienne/ Saint-Galmier-France. In Chappelet J-L et al. (Ed),From initial idea to success : a guide to bidding for sports events for politicians and administrators, Lausanne : Sentedalps, IDHEAP, 59-62

International Conferences

[C30] Lefebvre, F., Djaballah, M., & Chanavat N. (2017), Sections e-sport au sein des clubs professionnels de football : réflexion sur les indicateurs de réussite, Conférence : Qu’est-ce que la recherche peut apporter au monde du sport ? Audencia Business School, 24 novembre, Paris (France).

[C29] Blumrodt J. et Chanavat N. (2017), The Sporting-events sponsorship strategy. When is it too much? Eighth International Conference on Sport & Society, 10-11 July, Imperial College, London (UK).

[C28] Lefebvre F. et Chanavat N. (2017), Vers une intégration des sections e-sport au sein des clubs professionnels de football. Intérêts et limites, Deuxième semaine internationale du Corps 2017. Journée d’étude : Sport et jeu vidéo, relations, usages et pratiques, 28 June, Paris (France).

[C27] Lorgnier N. et Chanavat N. (2017), Congruence des valeurs et perceptions de la qualité de la marque : le cas du Comité International Olympique (CIO), Colloque Management du Sport Lyon 1, 14-16 June, Lyon (France).

[C26] Chanavat N., Desbordes M., Hautbois C. et Tribou G. (2015), Towards  the Regulation and Restriction of Ambush Marketing? The First Truly Social and Digital Mega Sports Event: London 2012 Olympic Games, Winter Global Business Conference, February 02-06, 2015,  Tignes (France).

[C25] Hautbois C., Tribou G., Desbordes M. et Chanavat N. (2015), Segmenting the Spectators of National Team Sports: The Case of a Pre-Competition Match, Winter Global Business Conference, February 02-06, 2015, Tignes (France).

[C24] Le Clinche S., Chanavat N. et Desbordes M. (2015), Evolutions sociologiques dans le milieu équestre : quelles images pour la pratique de l'équitation et les concours équestres?, Journées Internationales de Management du Sport, du Tourisme Sportif et des Loisirs Actifs, Dijon (France).

[C23] Barreda-Tarrazona R., Bodet G., Chanavat N. et Lorgnier N. (2014), Cultural influence on congruence of the sponsored-sponsor fit at the 2012 London Olympics, 22th Congress of the European Association for Sport Management (EASM), Social and Commercial Impact of Sport, 9-12 September 2014, Coventry (UK).

[C22] Chanavat N., Desbordes M. et Hautbois C. (2014), How sponsors, sponsee and consumers imagine an “ideal” sponsorship activation? Concrete responses with the case of the French Soccer Federation, Congress of the North American Society for Sport Management (NASSM), 26-27 May 2014, Pittsburgh (USA).

[C21] Le Clinche S., Chanavat N. et Desbordes M. (2013), L’amour du cheval : étude exploratoire sur les comportements des consommateurs de compétitions équestres, 15^ème congrès de l’ACAPS, 29-31 Octobre, Grenoble (France).

[C20] Chanavat N., Desbordes M. et Hautbois C. (2013), Measure of Expectations and Propositions Regarding Sponsorship Activations, Sport Marketing Association (SMA), 11^th Annual Conference, October 22-26, 2013, Albuquerque (USA).

[C19] Hautbois C., Chanavat N., Bouchet P. et Desbordes M. (2013), Segmenting Sport Spectators of National Teams in Pre-Competition International Context, Using the Sport Experience Search Scale to Analyse the Nature and the Expectation of Sport Spectators, Sport Marketing Association (SMA), 11^th Annual Conference, October 22-26, 2013, Albuquerque (USA).

[C18] Le Clinche S., Chanavat N. et Desbordes M. (2013), Exploratory Study of French Spectators Behavior: Horse Love and Attachment on Equestrian Events, 21th Congress of the European Association for Sport Management (EASM), Sport Management for Quality of Life, 11-15 September 2013, Istanbul (Turkey).

[C17] Bodet G., Geng H. et Chanavat N. (2013), Looking at satellite fans’ reasons to choose a club to support: A study of the English Premier League in China, 21th Congress of the European Association for Sport Management (EASM), Sport Management for Quality of Life, 11-15 September 2013, Istanbul (Turkey).

[C16] Hautbois C., Chanavat N. et Bouchet P. (2013), Segmenting sport spectators of national teams in a pre-competition international context. Case study of the French handball national team, ISC Sport Management conference, 13-14 June, 2013, Paris (France).

[C15] Le Clinche S., Chanavat N. et Desbordes M. (2013), Olympic Movement – Olympics: Brand Image & Values, ISC Sport Management conference, 13-14 June, 2013, Paris (France).

[C14] Charitas P, Chanavat N. et Grosset Y. (2012), French Centre for Olympic Studies: Aims and Perspectives (2006-2012), 15^th International Colloquium of History of Sport, Hosting, organizing and celebrating the Olympics, 29-31 October 2012, Rouen (France).

[C13] Grosset Y, Richard A, Chanavat N. et Blondel Y. (2012), French Centre for Olympic Studies: Aims and Perspectives, First International Colloquium of Olympic Studies and Research Centre (OSCS), 25-26 July 2012, Loughborough (UK).

[C12] Fuchs S. et Chanavat, N. (2012), Students’ Attachment Regarding Their University: Determinants And Marketing Consequences, 11^thInternational Marketing Trends Conference, 19-21 January 2012, Venice (Italy).

[C11] Bodet G. et Chanavat N. (2011), Experiential marketing and sporting events: A spectator perspective, 19th Congress of the European Association for Sport Management (EASM), Sport Events and Sustainable Development, 12-14 September 2011, Madrid (Spain).

[C10] Bodet G. et Chanavat N. (2011), Marketing expérientiel et spectacle sportif : Expériences vécues du Stade Français au Stade de France, Etat de la recherche en management du sport, 16-17 June 2011, Strasbourg (France).

[C9] Chanavat N., Desbordes M. et Hautbois C. (2011), Impact of Innovative Marketing Strategy on Fan’s Brand Experience Regarding Professional Sport Entity: The Case of Stade Français, Congress of the North American Society for Sport Management (NASSM), 1-4 June 2011, London (Canada).

[C8] Champely S., Lardière B., Gaubert M., Fuchs S. et Chanavat N. (2010), Examining the role of sports practice in the purchasing intention of university branded products – The case of “Lyon 1” (France), 18th Congress of the European Association for Sport Management (EASM), Sport Events and Sustainable Development, 15-18 September 2010, Prague (Czech Republic).

[C7] Ferrand A., Chameeva-Bouzdine T., Valette-Florence P. et Chanavat N. (2010), Segmentation of sport fans using brand association networks: An application of the method to the UEFA Champions League, 10^th International Federation of Scholarly Associations of Management (IFSAM) World Conference, 8-10 July 2010, Paris (France).

[C6] Chanavat N. et Bodet G. (2009), Supportérisme & globalisation des entités sportives professionnelles : comment devient-on et supporte-t-on un club étranger ?, 5^ème Congrès International de la Société de Sociologie du Sport de Langue Française (3SLF), 27-29 May 2009, Lyon (France).

[C5] Chanavat N. et Bodet G. (2009), Football brand equity globalisation: an exploratory study based on Chinese consumers, 25th International Conference of the French Marketing Association (AFM), 14-15 May 2009, London (UK).

[C4] Chanavat N. et Bodet G. (2008), Sport Branding Strategy and Internationalisation: a French perception of the "Big Four" brands, Challenges facing Football in the 21st century, 15-17 May 2008, Universitat Bern, Bern (Switzerland).

[C3] Chanavat N., Martinent G. et Ferrand A. (2008), The Effects of Multiple Sponsorship Arrangements on Consumers’ Behavioural Effects: 2006 FIFA Soccer World Cup Germany, 3rd International Research Days on Marketing Communications, 27-28 March 2008, ICN Business School Nancy, Nancy (France).

[C2] Chanavat N. et Ferrand A. (2007), Sponsor and sponsored entities interactions in a sport event, 15th Congress of the European Association for Sport Management (EASM), Sport Events and Sustainable Development, 12-15 September 2007, Torino (Italy).

[C1] Ferrand A., Chameeva-Bouzdine T., Chanavat N. et Valette-Florence P. (2006), Consumer brand association networks: analysing the structure of brand associations using causal mapping, 35th Congress of the European Marketing Academy (EMAC), 23-26 May, 2006, Athens (Greece).

Keynote and Invited Conferences

[C11] Lefebvre, F., Djaballah, M. et Chanavat N. (2017), Investissements des clubs professionnels de football dans l’e-sport : Panorama, objectifs stratégiques, financement et mise en place opérationnelle des activités e-sportives, Semaine mondiale de l’entrepreneuriat. Conférence : New Business: Press start, Fintech Fusion, 11 novembre, Genève (Suisse)

[C10] Chanavat N. et Waquet A. (2017), Le programme de Recherche du Centre d’Etude Olympique Français, Colloque Management du Sport Lyon 1, 14-16 June, Lyon (France).

[C9] Desbordes M. et Chanavat N. (2016), Etat des recherches en marketing du football, Congrès international sur le football, ESC, Ecole Supérieure de Commerce, 12-13 janvier, Alger (Algérie).

[C8] Richard A., Chanavat N. et Perera, E. (2015), Sport Industry Development in France: general situation and digital media perspective, International congress of sport, National Taiwan University (NTSU), 6-7 November, Taiwan (Taiwan).

[C7] Le Clinche S., Chanavat N. et Desbordes M. (2014), L’amour du cheval : étude exploratoire sur la relation qu’entretiennent les consommateurs de concours équestres envers le cheval. 20^ème Journée de la Recherche Equine, Paris (France).

[C6] Chanavat N. (2012), Organiser un événement sportif, International Forum on Sport and Education, June 8-9, Toulon (France).

[C5] Chanavat N. et Desbordes M. (2012), Perception(s) des valeurs olympiques : quelle(s) réalité(s) ?, Congrès international sur l’Olympisme, « L’idée sportive, l’idée olympique : quelles réalités au XXI^e siècle ? », 18-19 Mai 2012, Dunkerque (France).

[C4] Chanavat N. (2010), Le management des volontaires olympiques, Congrès international francophone « De la mémoire du sport aux études olympiques francophones : vers une nouvelle dynamique ?, Comité National Olympique Sportif Français, 8-9 November 2010, Palais du Luxembourg, Sénat, Paris (France).

[C3] Chanavat N. (2007), Le management des volontaires, Gap ville requérante pour les Jeux Olympiques d’Hiver de 2018, Colloque International Projet Sports Event Network for Tourism & Economic Development of the ALPine Space, 28 March 2007, Gap (France).

[C2] Chanavat N. (2006), Guide de management des volontaires pour l’organisation d’un événement sportif, Gouvernance et management des événements sportifs « L’éphémère au service du durable », Colloque International Projet Sports Event Network for Tourism & Economic Development of the ALPine Space, 21 June 2006, Bourget du Lac (France).

[C1] Ferrand A. et Chanavat N. (2005), Le Marketing territorial évènementiel, Colloque International Projet Sports Event Network for Tourism & Economic Development of the ALPine Space, 22 June 2005, Lausanne (Switzerland).

Other Conferences

[S3] Desbordes M. et Chanavat N. (2015), État des lieux (non exhaustifs) des recherches en marketing du sport, Séminaire de l'équipe de Recherche en Marketing et Stratégie (ERMES) de l’Université Paris-Dauphine, 10 décembre 2015, Paris (France).

[S2] Chanavat N. (2012), Le management des volontaires olympiques, 1^er congrès AEMSO, Les bénévoles, valeur ajoutée de l'événement sportif, Faculté de médecine du Kremlin-Bicêtre, 14 Mars 2012, Kremlin-Bicêtre (France).

[S1] Chanavat N. (2004), Quelle politique évènementielle pour la Communauté de Communes de Lyon ? « La politique évènementielle des collectivités territoriales », Colloque Grand Lyon (Communauté de Communes de Lyon) CDOMS, 4 December 2004, EM Lyon, Lyon (France).

Research Posters

[RP1] Barreda-Tarrazona R., Bodet G., Chanavat N. et Lorgnier N. (2014), The effect of culture on the congruence of the sponsored-sponsor fit at the 2012 London Olympics, 43^rd Congress of the European Marketing Academy (EMAC), Conference on Paradigms Shifts and Interactions, 3-6 June, Valencia (Spain).

Reports

[R2] Bleuse P., Boutroy E, Chanavat N., Champely S., Fuchs S., Gaubert M., Lardière B., Piche S., Recouvreur L., Vignal B. (2010). Image, attachement et objets marqués à l’Université, Rapport de recherche, EA CRIS, Université de Lyon 1. (186 pages)

[R1] Chantelat P., Terret, T., Chanavat, N., & Schut P-O. (2006). Les emplois du sport en Rhône-Alpes – Etat des lieux général et perspectives pour l’industrie d’articles de sport, Rapport de recherche, EA CRIS, Université de Lyon 1. (94 pages)